Cookie Policy

Cookies are small text files stored on your device when you visit a website. They can be used to make the website work, to remember your settings, to measure how the website is used and to personalize advertising.

We also use localStorage and other similar technologies. localStorage is not a cookie, but it is covered by the same rules when information is stored on or retrieved from your device.

Blexton AB is responsible for the use of cookies and the processing of personal data described in this policy.

Blexton AB
Company registration number: 559455-4254
Huskvarnavägen 82
554 66 Jönköping, Sweden
Email: info@blexton.ai

Necessary technologies

Necessary technologies are used to remember your language choice and store your cookie settings. These functions are required for the website to display the correct language and remember your choices. They are always active and normally do not require consent.

Analytics

With your consent, we use Google Analytics 4 to understand how the website is used. The service may collect information such as pages visited, events, session duration, approximate location, device, browser, traffic source and interactions with the website.

We may also use Google Signals. This means Google Analytics can combine information from signed-in Google users who have enabled ad personalization. The feature can provide aggregated reports on demographics, interests and cross-device usage.

Google Consent Mode

Google Consent Mode is used to pass your consent choice to Google's services. When storage for analytics or advertising has been denied, no such Google cookies are set. Depending on the configuration, Google may still receive limited signals without cookie identifiers for aggregated and modeled measurement.

Advertising, audiences and remarketing

With your consent, Google Analytics may be linked to Google Ads. We can then create and share audiences with Google Ads, measure advertising, track conversions and show ads to people who have previously visited blexton.ai.

Google may use information from the website together with information from other websites and services to measure ads, build audiences and personalize advertising. This may include pseudonymous identifiers, information about your browser, device, interactions and ad choices.

Behavioral analytics and heatmaps

With your consent, we use Microsoft Clarity to understand how visitors use the website. Clarity can record clicks, mouse movements, scrolling, navigation, technical information, session recordings and heatmaps.

This information is used to find issues, understand where users get stuck and improve the website's design and functions. Fields that may contain personal data are masked in Clarity.

Below are the technologies the website sets itself and the most common technologies that may occur after consent.

Google Analytics and Microsoft Clarity are activated only after consent. The exact list may change when providers update their services or when our technical configuration changes.

Analytics, behavioral analytics and advertising are activated only after you have given consent. When the cookie banner is shown, you can choose Necessary only, customize your choice or accept all.

Your choice is voluntary. Non-necessary cookies and similar technologies are turned off until you actively approve them. You can use the website's basic functions even if you decline analytics and advertising.

You can change or withdraw your consent at any time by clicking the Cookie settings button at the bottom left of the website.

When you withdraw your consent, we stop using the affected technologies going forward. Information that has already been stored may remain until it expires or is removed in your browser.

You can block or delete cookies and clear localStorage in your browser settings. If you block necessary technologies, the website may lose your language choice or your cookie settings.

Information collected through cookies and similar technologies may constitute personal data, for example IP address, device information, cookie identifiers, advertising identifiers and information about how the website is used.

For analytics, behavioral analytics, audiences and advertising, consent is the legal basis. Necessary technologies are used to provide the functions you explicitly request.

Google and Microsoft process information as providers of analytics, advertising and behavioral analytics. They may also process certain information for their own purposes under their respective terms and privacy policies.

When Google Analytics is linked to Google Ads, audiences and conversion data may be shared between the services. Google may use the data for reporting, measurement, ad personalization and remarketing.

Google and Microsoft are US companies. Personal data may therefore be processed in, or made accessible from, countries outside the EU and EEA.

Such transfers shall take place under a permitted transfer mechanism, for example an adequacy decision or the European Commission's standard contractual clauses, together with appropriate safeguards.

Where the processing is covered by the General Data Protection Regulation, you may have the right to request access, rectification, erasure, restriction and data portability, and to object to certain processing. You can also withdraw a consent.

More information about how Blexton processes personal data is available in our privacy policy at blexton.ai.

We may update this cookie policy when our use of cookies, browser storage, analytics or advertising changes. The date at the top shows when the policy was last updated.

Questions about cookies or personal data can be sent to:

Blexton AB
Huskvarnavägen 82
554 66 Jönköping, Sweden
Email: info@blexton.ai

• Swedish Post and Telecom Authority (PTS), Cookies, pts.se/internet-och-telefoni/kakor-cookies/
• Swedish Authority for Privacy Protection (IMY), Consent as legal basis, imy.se
• Google Analytics Help, Consent Mode, Google Signals, audiences and remarketing, support.google.com/analytics
• Microsoft Learn, Clarity Cookies and Consent API, learn.microsoft.com/clarity